How The White Sox Can Transform Their Franchise
By Jeff Shirk
Third, create a new baseball tradition – the eighth Inning Swing. If you’ve ever been to Fenway Park and seen the performance of Sweet Caroline in the mid-eighth inning you know exactly what I’m talking about. It’s the most exciting event of the game…right before the final two at-bats for the home club. Talk about getting everyone pumped! Every single person in the park belting out every single word in crisp unison – it’s an absolute baseball classic and a demonstration no other home stadium and fan base gets close to.
Well, let’s try. Call it the eighth Inning Swing or Sing or Rock – I don’t care what you call it, that’s marketing’s job – but blast out Sweet Home Chicago or some other Chicago classic and get everyone in the stadium used to signing it just as emphatically as BoSox fans croon their Neil Diamond tune. We used to play the tune after games ended, but, um, after the game is over is a bit too late.
How do we outshine the Cubs? We take out a candle out from under the bushel and let it shine as bright as it can be. That requires bold steps and taking risks. It requires big thinking and vision. Most of all, it requires the desire to no longer be mired in mediocrity. The Sox need to be all in on this. If they build it, would the City of Chicago come along? I think they might be pleasantly surprised. People want to be inspired and to be led. The time is right for the Chicago White Sox ownership to lead.
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Jerry, this can be your destiny.