White Sox most will need to find another radio broadcast partner for 2018 and beyond as WLS seeks to get out of contract with the team.
The Chicago White Sox will be seeking a new radio broadcast partner as their current contract with WLS-AM 890 will be terminated. Cumulus Media who owns WLS-AM 890 in Chicago announced plans to drop the White Sox and Chicago Bulls while they focus on emerging from bankruptcy.
With the Sox season starting on Mar. 29 against Kansas City, the team will seek a new radio partner to broadcast its games. Cumulus Media will reject its media agreement with both the Bulls and White Sox effective Feb. 1 according to a statement made by the team.
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The Sox and WLS began their partnership in 2016 and the team was entering its third year of a six-year deal with the station. However, the Sox will need to find a new radio broadcast partner very soon. There are some local stations that would be good fits, but which station should the team go with for this upcoming season and beyond?
There are many options for the Sox to find a radio broadcast partner for 2018. The Sox could look to have its games broadcast on WGN-AM 720. The Chicago Cubs games had been broadcast with WGN-AM since 1948, but after the 2015 season, the station exercised an out-clause in its contract after suffering heavy financial losses. WGN-AM 720 would be a nice fit for a Sox team that could be contenting as soon as the 2020 season.
Another option for the Sox is WMVP-AM 1000. However, this could be the new radio home for the Bulls as the station previously broadcast games for the team before they left for WLS-AM 890. The Sox could also look at WBBM-AM 780. Whichever station the Sox has as their radio broadcast partner, the team will need to ensure the contract is good for both parties.