White Sox haven’t found a new radio home for the upcoming season, but not all is lost for the team finding a future broadcast partner.
The Chicago White Sox are still searching for a new radio broadcast partner for 2018 and beyond. After Cumulus Media, owner of WLS-AM 890 asked US Bankruptcy Court to terminate its contract with both the Sox and Bulls on Feb. 1, the South Siders are searching for a new home for its radio broadcasts this season.
Cumulus Media stated the Bulls and Sox weren’t profitable for their network despite both teams having long-term broadcast contracts with WLS-AM 890. The Sox were entering its third season with WLS-AM 890 in 2018 after signing a six-year contract with the station after the end of the 2015 season. The Bulls were able to find a new radio home on Wednesday. WSCR-AM 790 will broadcast its first Bulls game of the year this Saturday.
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The Sox will enter 2018 with a lot of excitement from fans regarding the team’s current rebuild. With a solid finish last year to end the season, and a lot of buzz generated from last weekend’s SoxFest, fans are excited about the future of this organization. It’s a shame that Cumulus Media felt the Sox weren’t worth keeping on its airwaves as this team could be competitive in a few years or sooner.
With the Sox needing a new radio broadcast partner for 2018, they shouldn’t have trouble finding a station. However, they are still without a radio home as of Wednesday. The Sox have a lot of exciting young talent in Yoan Moncada, Tim Anderson, Nicky Delmonico and Lucas Giolito. This year is the perfect time for the team to gain more fans as they look to build a stable contender in the future.
Sox fans shouldn’t worry as it’s highly unlikely the team is unable to find a radio broadcast partner for this season. Many fans enjoy listening to games on the radio, it’s very helpful for those who like to listen to games while driving on a weekend afternoon. Expect the Sox to find a radio partner soon as Spring Training will begin on Feb. 23.