White Sox reportedly close to having a new local radio partner for the upcoming season and beyond. The team could be on a solid station in the city for 2018.
The Chicago White Sox are close to finding a new local radio partner for 2018 and beyond according to Bruce Levine of WSCR-AM 670. Levine tweeted on Wednesday that the Sox are close to inking a deal with WGN-AM 720 to broadcasts its game over the radio this season.
Hearing the Chicago White Sox and WGN radio are close on signing a radio rights deal for 2018 and beyond .
— Bruce Levine (@MLBBruceLevine) February 7, 2018
WLS-AM 890 parent company Cumulus Media dropped both the Sox and Bulls earlier this month as they requested to get out of their current contracts. While the Bulls have a new radio home with WSCR-AM, the Sox are still without a radio partner for 2018. With news of a potential pairing with WGN radio, the Sox could have their games broadcast with a solid radio station.
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The Sox were an exciting team for many fans last year despite their overall 67-95 record. With the current rebuild being embraced heavily by Sox fans, WGN radio could reap the benefits of a contending team in just a few years. The station was the radio partner for the Cubs since 1959 but dropped the team just after the 2014 season. This was unfortunate as they didn’t get the chance to enjoy the success the Cubs would later have in 2015 and 2016.
Regarding the White Sox radio news from Bruce Levine - I’m an alum of WGN Radio (2005-2011). I saw up close the TLC they gave the Cubs and Hawks. They treat their sports teams like family. WGN will be a GREAT partner for the Sox.
— Rob Hart (@RobHartWBBM) February 7, 2018
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There will be a lot of anticipation over the next few years from Sox fans as the team continues to promote top prospects to the major leagues. Having a recognizable local radio partner in WGN radio will be beneficial for both the station and the Sox. WGN radio has a good reputation and should deliver quality broadcasts for the Sox if they do indeed broadcast their games over the next few years.