White Sox announce a multi-year partnership with a local radio station to broadcast its games starting this upcoming season.
The Chicago White Sox have a new radio partner for this upcoming season in WGN-AM 720. With the Sox not having a radio home after its contract with WLS-AM 890 was terminated, the team has partnered with a solid station in WGN-AM.
With the Sox partnered with WGN-AM, they will have a reliable radio broadcast partner in Chicago. The Chicago Bulls were also affected by the termination of its contract with WLS-AM parent company Cumulus Media earlier this month. However, the Bulls were able to have its remaining games this season broadcast on WSCR-AM 670.
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WGN-AM will broadcast all of the White Sox 162 games during the regular season. The station will air its first game for the team on Feb. 23 in the Sox Spring Training opener against the Los Angeles Dodgers. WGN-AM will air a certain number of games during Spring Training and also all of the Sox postseason games.
The Sox radio booth will remain the same with Ed Farmer and Darrin Jackson returning for their 10th season together. Farmer will serve as the play-by-play commentator with Jackson serving as analyst. The Sox previously had their games broadcast on WGN-AM from 1927 until 1943, but this will be the first time the team has exclusive rights with the station.
"“It’s a fantastic win for White Sox fans. We are thrilled to team up with an iconic media organization in Chicago, delivering the hustle and passion of White Sox games to WGN Radio listeners throughout the city and Midwest.” Brooks Boyer, White Sox senior vice president of sales and marketing said in a statement."
As the Sox start their second season in their current rebuild, WGN-AM could reap the benefits from the next contending team on the South Side. Last season, the Sox were an exciting team to watch for many fans despite their losing record of 67-95. Expect the team to be fun again in 2018 and it will be beneficial for WGN-AM as well as Sox fans.